Why is content writing so important for your online hemp business?

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Why is content writing so important for CBD businesses? And why does having high-quality content matter if your site is already optimized for SEO?

In short, valuable content is what keeps people coming back to your website.

A website optimized for SEO without any good content is like a car without gas, a PB&J without the J, an Oreo without the milk. They go hand-in-hand.

SEO is like a car (sort of)

Obviously, cars are made of important structural parts (the body, engine, the battery, radiator, steering wheel, to name just a few), without which they couldn’t function. But even the most souped up vehicle won’t get you anywhere if the fuel tank is empty.

Good SEO is made of many important technical/infrastructural elements (like site hierarchy, schema, page speed, readability, mobile indexing, UX, and more), without which a website couldn’t show up in SERPs (Search Engine Results Pages – the list of links that shows up when you Google something). But without strong content, a website that is optimized for SEO alone isn’t enough to rank in the SERPs– or reach your customer base. Essentially, your website content is the fuel that powers your SEO and helps to drive traffic and rankings.

A successful website needs premium content like a car needs premium gasoline to run (you wouldn’t fill up a race car with vegetable oil, would you?). As the adage goes, content is king, and your company’s blog is the fuel tank for your website. When you fill it up with high-quality written material that is valuable to real people, your site will get you where you want to be: in front of your customers.

How solid content boosts your SEO: a scenario

So your online CBD store has a variety of products: tinctures, vapes, topicals, and edibles. Let’s just say your topicals haven’t been doing so well, and you want to boost their sales.

The first thing you need to know is that your topical sales aren’t low because you have a bad product, they’re low because your site doesn’t appear in SERPs when people search for topicals. That tends to happen when your site doesn’t have content to support your CBD topicals line.

What’s the most effective way to improve these keyword rankings (and increase your traffic)?

Produce high-quality content about your topicals.

The new content should be:

Relevant to your customers; it’s about topicals, ideally something specific that pertains to them. How yours are made, what they can be used for, or about scientific research that has been done about them. What are your customers interested in using topicals for?
Helpful; answers questions, provides information/educational material, and contains links to reputable sites,
Readable; it’s well-written, easy to read, and has an appropriate word count for the topic,
Targets keywords that real people are typing into search engines,
Highlights what makes your products and your company unique. There are hundreds, if not thousands, of online hemp and CBD stores on the internet. What sets yours apart?

Oh, and it needs to have all the infrastructural SEO stuff we mentioned at the beginning of the post, so that awesome new content you write for your blog needs to be able to load quickly on mobile devices, and have the right schema wrapped around it to make it flow.

Writing that works for your business

We’ve been in the SEO game for a while now, and we know that producing high-quality content is the best thing you can do (or rather, our content writers can do) to drive traffic, increase rankings for keywords, and boost your company’s sales.

Without good writing on your site, it’s nearly impossible to generate the traffic that brings customers to your online store, no matter how good the SEO wizard in your corner is. The better and more valuable the reading material is to people, the better your site will rank.

On the other hand, you can produce the best content in the world, but without the right SEO to back it up, it still won’t get you where you need to be.

That’s what we’re here for.

2019 Periodic Table of SEO