Want to hear the best marketing advice you’ll ever get? The only surefire way to guarantee you’ll never increase your dispensary traffic is to never try and bring in customers in the first place. You can collect email addresses, you can create a database, and you can directly market to your customer base.
The percentage of retail professionals that indicated, email marketing is their best customer retention channel beating out social media by 100%.
The percentage of U.S. consumers who prefer that brands contact them via email versus direct mail, chatbots, text messages, etc.
Now that we’ve got through the part where you say it’s too difficult and we cite statistics at you, let’s move onto email address collection.
Have you noticed anything concerning about cannabis price trends in your state? In Washington, Colorado, and California, marijuana prices have taken a dive. That’s created some interesting market segmentation for a lot of dispensaries, and put a strain on profit margins.
Instead of a single consumer group, you’ve got multiple product grades and consumer profiles to reach. There is a commonality among all of them, though.
Every customer loves a deal.
What’s that? You want more statistics first? 57% of shoppers are motivated to complete a first-time purchase when they have a coupon to redeem and buyers who redeem that coupon are more likely to visit the same retailer again.
If you want to streamline your email marketing, integrate pieces from your other marketing areas. What does that mean?
You want to make the marketing process as streamlined and easy as possible.
Statistics show that 35% of email recipients open an email solely based on the subject line. What does that mean for you? You’ve got to get it right.
Don’t do the hard work yourself. Take this list of Hubspot’s best email subject lines, and spin them for your dispensary.
Automation is what makes email marketing one of the best options for a small business. You can do a lot more with a lot less, set it, and forget it.
Marketing email automation allows you to create an email newsletter, ad, or announcement, set a time and date for it to distribute, and mark it off—that allows you to synchronize your dispensary email campaign with your social media and direct marketing efforts.
Planning text, email, and social campaigns around one another allow you to reuse assets for a greater net gain. That’s one of the reason’s we’ve chosen Baker CRM as a partner. Their CRM makes it even easier for a dispensary to engage in and improve dispensary marketing campaigns, even when they’re running on a limited budget and staff.
Along with dispensary SEO, marketing is the best way to get customers to your website while great cannabis website design will keep them there.